IB Rebrand
THE DESIGN
The work for the rebrand largely took inspiration from the New Yorker magazine covers. All design work is by me, however, the background biological illustrations are derived mostly from the Boston Public Library. The fonts used are Helvetica (a condensed version made in Photoshop) and Baskerville. Most marketing work also incorporates shades of green to match the new IB logo (designed by me as well) and the aforementioned nature depictions.
CONTEXT
I developed in my senior year, in collaboration with my IB coordinator, a design board that would produce marketing materials and merchandise for our IB program. My logo is the current face of all IB-related marketing and promotional materials produced by the school. The work below represents some of my main contributions to the board with regard to the Spring marketing campaign
ROLE
Graphic Designer
SOFTWARE
Adobe Photoshop, Adobe Illustrator
